How to create Sales and Marketing

How to create Sales and Marketing?  The difference between marketing and selling are going to most of the time we think that marketing is selling. Why do you think so because whenever you meet anybody in the marketing discipline or anybody working in some organization you find the person is walking as your salesperson and that is why you feel that marketing is selling but is marketing selling no marketing is much more than selling.

What is the difference between marketing and selling?
Selling is a subset of marketing it means there are many elements in marketing now as you already know marketing is all about identifying and fulfilling the needs of the customers. So now once we know about identifying and fulfilling the needs of the customers, it means marketing starts right from identifying the needs of the customers.

 So whenever we are trying to cater to our consumers we need to identify the needs and now informally you can identify the needs of the consumers on your own or formally you have to do a market research for finding that need now it means marketing starts right from the identification of the need and then it goes beyond selling also.
How to create Sales and Marketing
MARKETING AND SALE

How to create Sales and Marketing
 So it will stay there till the services provided to the customer and that's what we talk in the terms of customer relationship management so here in marketing. We talk about marketing research, we talk about consumer markets we talk about business markets then we talk about how do you? how do you sell products to the consumers and how do you sell products the business markets we also talk about brand management, we also talk about product management, we talk about new product development, we talk about pricing theories, we talked about how do you do the distribution, we talk about how do you do some kind of advertising, some kind of promotional efforts so all our parts of marketing.

How to create Sales and Marketing
In marketing we discuss so many topics and one of the topics is the selling and once the product is ready then only it can be sold in the market and they're selling happens and that's why you will find more and more people in the selling exercise because distribution of the products requires a lot many people that's why you find that whenever you meet somebody it is mostly from the sales department, for example, you think about a company like Hindustan Unilever or you think about a company like Procter & Gamble.

How to create Sales and Marketing
In this case you find that there might be just 5% of people who will be working in the other areas of marketing okay but you will be finding that 80 to 85% of the people or 90%of the people in that organization is working in the sells and distribution domain because that requires a lot of manpower to distribution to be in place that's why we find more and more people in the sensing exercise but marketing is more than that and marketing starts right from identifying the need to fulfilling the needs of the customers and then to maintain a relationship with the customer.

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