Marketing strategy - What is a strategy? a strategy is a planned activity to accomplish long term goals or aim of an association so moving forward with the topic marketing strategies.
Marketing strategies are of six major types these are market scope strategy market, entry strategy, product strategy, promotion strategy, distribution strategy, and pricing strategy.
I am going to tell you all first three market strategies, so the first market strategy is market scope strategy it has three parts in it, first market scope strategy is the single market strategy.
Single market strategy serve the market wholeheartedly it implies that single market strategies are the companies/organization who opted for single market strategies, only have a single market no other competitors are there in that particular market for example;- EU European Union second is a multi-market strategy the firms who adopt this marketing strategy compete in different geographical markets for and it has two parts in it first is competitive pricing and second is new product introductions.
Third market scope strategy is all out the market strategy it serves the whole range of the market
with separated an item to separated sections of the specific market, so the second market strategy. This strategy is very crucial in the market because this strategy decides how the company can enter a particular market full of customers so there are three parts of the marketing strategy.
First, in strategy the firms who opt for first in strategies are the pioneer or risk takers because they innovate a particular product for example;- Johnson's and Johnson's baby products they were first in the market to launch baby products before Johnson and Johnson, there was no one in the market who tap this market who went in this market for baby products this company was first in this market they are the risk takers who took risk or and came in the market.
Second is only enter strategy early entry strategies are those who enter the market just after the first innovators of the particular product in baby products it was me a brand, third is Lagarde is entry strategy Lagarde's are those entrants who enter very late in the market, for example, they end towards the end of the growth of that particular market or at the maturity stage of that particular product so for example in baby your product case the example is Himalaya, is very late in the market of baby products.
The third market strategy is product strategy this is a very important strategy because product is the main part of every company any organization so these product strategies are of five types first is product positioning strategy means you are positioning your product in the mind of a customer and making your product stand out of the loud crowd means other competitors in the market, second is product repositioning strategy after sometime when your product is already positioned in a market you have to review whether it is working or not and take the corrective steps to new position the product repositioning the product in the market in the mind of your customer.
The third one is product scope strategy deals with the marketing mixes of the strategy you have to decide what kind of marketing mix strategy you have to opt for taking steps in this strategy marketing.
The fourth one is Product design strategy deals with the standardization of the product which at last in the market tells that what kind of product if you are buying the customer is buying that is the standardization of the product last is new product strategy in this strategy companies bring the new version of the previous product but love they relaunch the product newly the packaging is different the quality is different, so the product is more selling.
Next three strategies will we coming soon
Marketing strategies are of six major types these are market scope strategy market, entry strategy, product strategy, promotion strategy, distribution strategy, and pricing strategy.
I am going to tell you all first three market strategies, so the first market strategy is market scope strategy it has three parts in it, first market scope strategy is the single market strategy.
Single market strategy serve the market wholeheartedly it implies that single market strategies are the companies/organization who opted for single market strategies, only have a single market no other competitors are there in that particular market for example;- EU European Union second is a multi-market strategy the firms who adopt this marketing strategy compete in different geographical markets for and it has two parts in it first is competitive pricing and second is new product introductions.
 |
| MARKETING STRATEGY |
Third market scope strategy is all out the market strategy it serves the whole range of the market
with separated an item to separated sections of the specific market, so the second market strategy. This strategy is very crucial in the market because this strategy decides how the company can enter a particular market full of customers so there are three parts of the marketing strategy.
First, in strategy the firms who opt for first in strategies are the pioneer or risk takers because they innovate a particular product for example;- Johnson's and Johnson's baby products they were first in the market to launch baby products before Johnson and Johnson, there was no one in the market who tap this market who went in this market for baby products this company was first in this market they are the risk takers who took risk or and came in the market.
Second is only enter strategy early entry strategies are those who enter the market just after the first innovators of the particular product in baby products it was me a brand, third is Lagarde is entry strategy Lagarde's are those entrants who enter very late in the market, for example, they end towards the end of the growth of that particular market or at the maturity stage of that particular product so for example in baby your product case the example is Himalaya, is very late in the market of baby products.
The third market strategy is product strategy this is a very important strategy because product is the main part of every company any organization so these product strategies are of five types first is product positioning strategy means you are positioning your product in the mind of a customer and making your product stand out of the loud crowd means other competitors in the market, second is product repositioning strategy after sometime when your product is already positioned in a market you have to review whether it is working or not and take the corrective steps to new position the product repositioning the product in the market in the mind of your customer.
The third one is product scope strategy deals with the marketing mixes of the strategy you have to decide what kind of marketing mix strategy you have to opt for taking steps in this strategy marketing.
The fourth one is Product design strategy deals with the standardization of the product which at last in the market tells that what kind of product if you are buying the customer is buying that is the standardization of the product last is new product strategy in this strategy companies bring the new version of the previous product but love they relaunch the product newly the packaging is different the quality is different, so the product is more selling.
Next three strategies will we coming soon
0 Comments